Nonprofit Growth Assessment | Tools for Talent

Which statement feels most true right now?

AWe do meaningful work, but not enough of the right people know we exist.

BPeople care when they hear our story, but our messaging is inconsistent or hard to articulate.

CWe get interest or engagement, but it does not consistently turn into donations, sign-ups, or action.

DWe are doing a lot across channels, but it all feels disconnected.

EWe have some traction, but it is hard to maintain momentum and deepen long-term support.

When it comes to your content and communications, what feels like the biggest challenge?

AReaching new audiences consistently.

BExplaining our mission in a way that is clear, compelling, and emotionally resonant.

CTurning attention into meaningful next steps.

DCreating a connected strategy instead of one-off efforts.

EStaying top of mind with supporters after the first interaction.

What best describes your current digital presence?

AWe need more visibility and discoverability.

BOur channels exist, but our story and positioning are not as strong as they could be.

CPeople visit, watch, or follow, but too few convert.

DOur website, content, email, and campaigns are not working together as a system.

EWe have an audience, but engagement and loyalty are not compounding over time.

If a new supporter discovered you today, what is most likely to happen next?

AThey may not find enough content or reach enough touchpoints to stay engaged.

BThey might still feel unclear about exactly what makes our mission distinct or urgent.

CThey may be inspired, but there is no strong path toward action.

DTheir experience depends too much on where they entered our ecosystem.

EThey may engage once, but we do not yet have a strong nurture journey that keeps them connected.

What best describes your team’s current marketing reality?

AWe need more awareness-building and top-of-funnel visibility.

BWe need sharper messaging, stronger narrative clarity, and better storytelling.

CWe need better conversion strategy and clearer calls to action.

DWe need a stronger system, structure, and ecosystem behind our efforts.

EWe need to strengthen supporter retention, community, and long-term engagement.

What kind of support would create the biggest immediate lift for your organization?

AGreater visibility and audience growth.

BClearer messaging and stronger storytelling.

CBetter pathways from attention to action.

DA more connected digital and campaign system.

EA stronger donor/supporter journey that builds trust over time.

What’s holding your
nonprofit back?

Which statement feels most true right now?

When it comes to your content and communications, what feels like the biggest challenge?

What best describes your current digital presence?

If a new supporter discovered you today, what is most likely to happen next?

What best describes your team’s current marketing reality?

What kind of support would create the biggest immediate lift for your organization?

What may be happening

What to prioritize next

What stronger support can unlock

What’s holding yournonprofit back?

Which statement feels most true right now?

When it comes to your content and communications, what feels like the biggest challenge?

What best describes your current digital presence?

If a new supporter discovered you today, what is most likely to happen next?

What best describes your team’s current marketing reality?

What kind of support would create the biggest immediate lift for your organization?

What may be happening

What to prioritize next

What stronger support can unlock

What’s holding your
nonprofit back?