Before we developed marketing strategies, we built talent networks, produced conversations, and brought people together. That experience still shapes how we help brands connect.
Cheryl founded Tools for Talent in New York City in 2007, beginning in talent management, live entertainment, and brand experiences.
Her work grew to include media production, creator partnerships, social strategy, and nonprofit marketing, with a close understanding of the people creating the story and the audiences receiving it.
Today, she brings that perspective to brand positioning, digital storytelling, and marketing systems that help organizations communicate with clarity and build lasting relationships.
Cheryl’s passion for animal welfare, veganism, sustainability, and protecting the environment inspired her to build Veginner Cooking, bringing food, storytelling, and community together to make more compassionate choices feel approachable.
Her firsthand experience in animal welfare, content creation, and community gives her a personal connection to brands working toward animal protection, climate action, and a more sustainable future. She brings that same curiosity, creativity, and care to every client, across industries.
Connect with Cheryl ↗Tools for Talent reflects where we began: connecting performers and creators with opportunities to share their work.
Today, we bring creative talent together with the strategy, design, video, and storytelling that help brands express their value. The work has evolved, but the connection between people, ideas, and possibility remains at its heart.
Founded in New York in 2007, Tools for Talent began by connecting performers and creators with live events and brand activations. Behind every memorable moment was the work of understanding people, finding the right talent, and bringing the pieces together.
With TFT TV, produced at YouTube Space New York, we brought artists, entrepreneurs, and industry voices into conversations about creative careers. The purpose was simple: share real experience, create access, and help people see what was possible.
Watch TFT TV ↗
When the pandemic paused live events, the need for connection moved online. Our work evolved into brand partnerships, digital content, and social storytelling, then the strategy and systems that help good creative work build lasting momentum.
The most useful creative work starts with understanding: what the brand offers, what the audience cares about, and what needs to happen next. We carry those questions from the first conversation through the strategy, creative development, and delivery.
From the Tools for Talent media archive.
Our roots in talent continue through a curated network of artists, performers, and creators. We support select bookings and creator connections on a limited, referral-based basis for legacy clients and partners.
Explore talent for live experiences, brand activations, content productions, and campaigns.
Access the Talent Network ↗Share your work and apply to join our private casting community.
Access the Casting Community ↗From the story you tell to the way you show up, every detail shapes how people feel about your brand. We connect brand strategy with video, design, photography, and social media marketing to create a presence that feels distinctive, consistent, and unmistakably yours.