Before the first note.
Your questions, answered.

Nope.

Your song is created first, there are no upfront fees to begin the process.

Licensing and expansion options are only presented once your track is complete and you’ve had the chance to experience it.

We believe you should feel the impact before deciding how far you want it to go.

The process happens in two phases:

Phase 1: Song Creation
Songwriting, production, and cover artwork

Typical delivery timelines: 2–5 business days

Phase 2: Expansion
Licensing, streaming distribution, and video assets

These are completed after your song is delivered, depending on the selected package and rollout needs.

Every Heartwave includes:

• A professionally produced song in MP3 + WAV format
• Custom cover artwork

Depending on your selection, your package may also include:

• Instrumental version
• Official lyric video
• Streaming platform release
• Short-form video assets for social

Yes.

You’ll receive your completed track first.

From there, you can decide how you’d like to use it, expand it, and distribute it.

There’s no pressure, only options.

Absolutely.

You’re welcome to share:

• Key themes or story direction
• Specific phrases or lines
• Creative ideas or song references

Your input helps guide the creative direction while ensuring the final result feels cohesive, elevated, and impactful.

Yes.

You can guide:

• Musical style (cinematic, acoustic, pop, etc.)
• Emotional tone (inspirational, heartfelt, uplifting)
• Vocal direction, including tone and gender

Or, you can leave it to us and trust our creative direction inspired by your mission.

Heartwave songs are created in English by default.

Additional languages or bilingual elements may be accommodated upon request, depending on the project.

Absolutely.

In many cases, creating multiple versions is not just a creative choice, it’s a strategic one.

Different variations (such as genre, tone, or emotional direction) allow your song to:

• Resonate across different moments in your social storytelling
• Support specific campaigns or fundraising initiatives
• Extend the lifespan of your Heartwave across platforms

For example, one version may feel cinematic and emotional, while another is more uplifting and shareable for social.

Each variation is treated as its own creative asset and licensed separately based on its intended use.

Yes, and we encourage it.

With a standard use license your song can be shared organically across:

• Social media
• Your website
• Email campaigns

This includes community-driven sharing and posts with donation features.

Yes.

Your song can be used across:

• Fundraising events
• Digital fundraising campaigns
• Community experiences

As long as the usage remains organic (non-paid).

If you plan to run paid ads or sponsored campaigns, a commercial license is required.

Organic use includes:

• Posting and sharing without paid promotion
• Community-driven distribution
• Fundraising without ad spend

Commercial use includes:

• Paid ads
• Boosted posts
• Sponsored campaigns
• Paid media distribution

If you plan to scale your reach through paid media, your license can be expanded accordingly.

Yes.

You can expand your song over time by adding:

• A lyric video
• Streaming distribution
• Commercial licensing
• Additional content assets

As your needs grow, your song can grow with you.

Licensing is based on how the song is used, not just the song itself.

• Essential + Signature include organic usage
• Strategic includes commercial usage for paid media

If your use evolves, your license can be expanded accordingly.

Heartwave blends advanced AI music technology with human creative direction.

Every track is crafted by a real musician, ensuring the final result feels intentional, cohesive, and emotionally aligned.

This includes creative oversight from Cheryl Martinez, founder of Tools For Talent with over 15 years of experience in music, media, and songwriting.

The result is not generic output, it’s music designed to connect.

Yes, and this is one of the most meaningful ways Heartwave is used.

Songs can be created as:

• A gift for a nonprofit or mission-driven organization
• A tribute to a founder, team, or community
• A way to honor a cause, milestone, or impact story

Whether it’s personal or mission-driven, we shape the song to reflect the story and emotion behind it.